About Us

In 1999, Valourás opened its doors in New York with one vision: to create a brand where women could discover timeless pieces that make them feel confident, elegant and truly themselves. With a small collection and a love for quality and detail, Valourás quickly became more than just a store. It became a destination.

The name Valourás was inspired by the word “valour,” symbolizing courage, strength and grace — values we saw in the women who first walked through our doors. We wanted a name that carried meaning, something that reflected not just fashion but the spirit of the women who wear it.

What started as an intimate boutique soon grew into a space where women could find not only clothing but also connection and inspiration. Over the years, generations of women have stepped inside to feel seen, valued and celebrated.

From the beginning, Valourás was built on care, trust and the belief that style should never overwhelm the woman. It should highlight her. Each piece is selected with the same attention we give to every guest who visits, creating not only a brand but a community.

Quality has always been at the heart of what we do. We choose fabrics that feel as good as they look, focus on every detail and work only with makers who share our standards. Our pieces are designed to last, becoming wardrobe staples you return to season after season, knowing they will always feel right.

Now, nearly 26 years later, life brings new challenges and our journey must pause for a while. Much has changed since 1999, but the heart of Valourás remains exactly the same.

We are proud to have shared decades of style, friendship and women supporting women and deeply honored that you are part of our story.

With love 🤍
Valourás
Est. 1999